Keith Whetter

Vice President - Sales, Liquid Motors

35 Year Automotive Career with positions within OEM’s (General Motors and Lexus) and remarketing (ABC and Liquid Motors). A graduate of Northwood University, I began my career with General Motors in 1983 with assignments in St. Louis, Houston, Phoenix and Michigan. In 1989, I left General Motors to join the original Lexus Division Launch team in Chicago.
My remarketing career began with Auction Broadcasting Company as Vice President – Sales managing National accounts. My experience with OEM’s and Auctions coupled with experience in various Regions of the US provide a unique perspective within the industry. As current VP-Sales of Liquid Motors, I assist auctions and consignors leverage the numerous “upstream” platforms to increase retention and reduce days to sell.