Jai Macker is a senior product and engineering leader with a passion for building and bringing innovative products to market and 19 years of experience doing so across startups and enterprises in the automotive industry. In his prior role as Senior Vice President of Product and Engineering, Consumer Solutions at Cox Automotive, Jai had responsibility for the two largest and most trusted automotive consumer brands in the US – Autotrader and Kelley Blue Book. In this role, Jai partnered across the enterprise to create a focus on value delivery and develop a true innovation pipeline. This resulted in faster speed to market across the board, including launching the “All-New Autotrader”— a faster, more personalized online shopping experience that delivers true price confidence for consumers, resulting in more engagement, higher quality leads and actual car sales for dealer clients. Prior to Cox Automotive, Jai helped scale Dealer.com from a startup of 12 people to become the leader in automotive digital marketing with over 1000 employees, starting as a developer and then holding leadership roles across Engineering, Product and Business Unit, eventually resulting in the company’s acquisition.