Colton Ray

CEO, FUSE Autotech

Colton Ray is the chief executive officer of Fuse Autotech. Fuse delivers a seamless digital-to-dealership experience that makes it easy for customers to browse, select, purchase, and finance a car online or in-store. With FUSE, dealers can automate the entire process from end-to-end, eliminating operational inefficiencies and redundancies, while offering customers a superior buying experience. Colton was appointed CEO of Fuse in 2021 after 20+ years’ experience in the auto industry, including several stand-out out leadership roles.