Alex Snyder is the CEO and a co-founder of FRIKINtech. Born into Virginia Beach’s Checkered Flag Automotive Group, Alex Snyder started his career with a punishment-turned-minimum wage job washing BMWs, landscaping, answering heater calls and running parts at his grandfather’s dealership group that lasted until college. He worked his way through the dealership as a salesman and then eCommerce Director, growing Checkered Flag’s technology aptitude in CRM, websites, and business development centers (BDCs). During this time, he also joined DealerRefresh, an online publication dedicated to internet sales and marketing professionals at automotive dealerships and industry professionals looking to keep up with some of the latest dealer industry news and trends. He received three college degrees.