April 19, 2023 10:30 AM – 11:15 AM Grand Ballroom
As cloud computing and storage have become more affordable, dealer groups are starting projects to unify their customer data using a CDP to create bespoke customer experiences, deliver one-to-one messaging, and improve marketing effectiveness. With dozens of companies involved in identity resolution, data hygiene, data management, and those offering marketing automation platforms (MAP) it is not easy for dealer groups to pick the best partners. This session will create a framework for mangers which will simply the shopping process and create a clear path forward.
Key Takeaways: