The Rise of Customer Data Platforms (CDP): How Can Dealers Pick a Winner?

As cloud computing and storage have become more affordable, dealer groups are starting projects to unify their customer data using a CDP to create bespoke customer experiences, deliver one-to-one messaging, and improve marketing effectiveness. With dozens of companies involved in identity resolution, data hygiene, data management, and those offering marketing automation platforms (MAP) it is not easy for dealer groups to pick the best partners. This session will create a framework for mangers which will simply the shopping process and create a clear path forward.

Key Takeaways:

• Understand the complexities of identity and entity management
• Differentiate automotive CDP and MAP vendors to better match the needs of dealers
• Visualize a new world where marketing campaign can be more personalized and effective. 

Speakers

Moderators