April 14, 2022 12:15 PM – 12:45 PM Salon C
The market shift to electric vehicles is a daily news headline – the myriad of models being introduced by manufacturers and their planned timeframes, increasing sales volumes, and consumer anticipation. While you know the market shift is occurring, do you know the metrics of which electric vehicles are selling and which consumers are purchasing them? Yes, “Tesla buyers” are the current majority, but what about the “other” buyers. How do consumer profiles vary and differ amongst luxury vs. non-luxury vehicle segments and the associated makes and models? Join our workshop to understand the current electric vehicle landscape, how the market segment is changing, as well as the consumer profile for these purchases.