April 19, 2023 11:30 AM – 12:00 PM Capital E
History is littered with some truly dumb wars: The Pastry War, The War of Jenkin’s Ear, and The Opium Wars to name a few. Join TradePending CMO Matthew Davis as he takes a brief trip to explore this nonsense, and then shed light on the current dumb war taking place on dealer’s websites: The CTA War.
Yes, just as dumb as all of those other wars, maybe even dumber, software vendors are competing to take over the call-to-action buttons on a dealer’s website. The trade-in tools, the chat tools, and the digital retailing tools all lay claim to this valuable real estate, often at the expense of the end user.