April 12, 2022 1:30 PM – 2:00 PM Salon C
The pandemic sped up adoption of DR, increased PVR and decreased transaction times. But new data reveals dealers are stopping short of a full digital path-to-purchase. What are the roadblocks? Didn’t the DR new normal create cultural change? Post-pandemic, are dealers falling back into old sales processes consumers hate? Or will they advance down the digital path? Get a ‘new normal’ reality check: “Sales Process Change” is no longer a threat to profits but an imperative. This session, fueled by data, focuses on why a customer-first experience delivers not only what consumers want, when they want it, but higher PVR, transaction times and sales. Dealers will learn how the pain of not changing is greater than the pain of changing – with tactics to move past process roadblocks.