Driving Privacy – Selling Cars not Customer Data

As vehicles become more Connected, Electric, Shared and Autonomous, business and innovation depend more and more on access to the data that is generated. Geolocation, driving data, road and traffic data and VTD (Vehicle Technical Data) can be stored and shared to optimize the vehicle and the driving experience. When the vehicle owner or user is changed, how much of that data will stay with the vehicle or with the SDS (Shared Data Server). In-car data may Contain PII (Personal Identifiable Information) and should be processed with privacy protection in mind. My workshop will disseminate the data that lives in vehicles and the data that we share when we drive. I will drill down on how Remarketers manage what stays and what goes and how to manage the process responsibly.

Key Takeaways:

  • There are three types of transactional data related to vehicles. These are relevant to the assessment of the use of data.
    • Vehicle Technical Data which is public data
    • Transactional Data generated by the vehicle while in use
    • Discretional Personal Data that is connected to a private individual
  • Who owns the data?
  • Who is responsible for for the data and how can we ensure privacy is protected?
Remarketing Workshop