April 18, 2023 3:00 PM – 3:30 PM Dogwood
The prevailing shift to an omnichannel, digital customer experience in the auto retail and financing space is creating the need for a more customer-centric sales strategy. A blueprint for execution is fundamental and paramount. This session will focus on why a digital transformation strategy is critical and on how to execute – from identifying the right tools and partners to recommendations and best practices when launching digital programs and capabilities. We’ll look at emerging ideas and technology and guide the audience with recommendations for smooth change management. The key is continuous, incremental change as opposed to a big bang approach.