Bridging the Tiers: Further-Integrating T1 to T3

As the automotive industry continues to evolve, the need for deepened partnerships, communication and integration between OEMs and their dealer networks is a focal point across the globe. New industry entrants and new distribution models are disrupting decades-old industry paradigms. And the evolution of customer expectations are driving new behaviors across the industry. More than ever, communication is paramount. Communication between OEMs and dealer networks, automotive brands and consumers, and digital platforms that fuel the distribution pipeline. Attendees of this session can expect to walk away with a deepened understanding of how we can leverage the digital underpinnings of the industry and deliver operational excellence while maintaining a steadfast focus on the end customer.

Key Takeaways:

  • While new entrants and heightened customer expectations have disrupted a romanced-yet-oft-bemoaned industry, we must maintain a clear focus on the end consumer and how automotive can continue to be a global economic leader.
  • With omnichannel (and omnipresent) messaging, it’s imperative that brands and their dealer networks identify the optimal strategies to serve the end consumer.
  • Data and data privacy will continue to be paramount as hardware, software and integrations deepen within the industry – it is our responsibility to steer the industry responsibly across the customer journey.
Retail Workshop