2023 Trade-In Market Trends & Opportunities

The trade-in market is constantly evolving, and 2023 brings with it both new and continued challenges. Vehicle prices are at all-time highs, interest rates are higher than we’ve seen in 20 years, and while we’ve seen some improvement, supply chain issues persist. Add to this increased competition for consumer trade-ins and a shift in consumer expectations and behaviors. With these changes (and more to come), dealers need to do more than ever before to stay competitive.

In this session, you will learn the importance of:

-A more focused approach to acquisition efforts

-Cross-department mindset and process adjustments

-Dedicated follow-up communications

-Simplifying your trade-in process

-Putting your best offer first

Key Takeaways: 

Understand how the trade-in market will continue to evolve throughout 2023

Level-set with consumer expectations regarding the trade-in process

Learn how to win more trade-ins despite continued pressure and challenges

Speakers